AVENTURA MALL INTRODUCES NEW CHILDREN’S PLAYGROUND BY MIAMI CONTEMPORARY ARTISTS FRIENDS WITH YOU
Educational Play Area Designed as Part of Turnberry for the Arts Initiative


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AVENTURA, FL (November 16, 2006) –-Turnberry Associates, a national leader in real estate development, will introduce a new indoor children’s playground concept to its Aventura Mall on December 13. Featuring three mountains, a rainbow bridge and control center, the 1,600 square foot Rainbow Valley will be the largest interactive indoor play environment in South Florida. It is South Florida’s first indoor children’s playground designed by contemporary artists.

Created by Miami-based artists Sam Borkson and Arturo Sandoval III, known collectively as Friends With You, Rainbow Valley will enrich and inspire children’s creativity in an interactive setting, while also celebrating the spirit of play. The dream world design reflects a whimsical and educational environment using oversized geometric shapes and primary colors. Inspired by a story of the artists’ creation, the playground will guide children through Peekoo, the baby mountain, and his adventures with Cloudy, his new-found friend, to the magical Rainbow Valley. Children will be stimulated and enriched as they play in a sea of vibrant rainbows, clouds, small mountains and crystal clear water represented by Friends With You’s innovative designs.

“In Turnberry’s continual effort to support the arts, it’s especially rewarding to have Miami artists contribute to this one-of-a-kind play area where children and parents can foster creativity together while enjoying the spirit of play,” said Philip S. Goldfarb, President and Chief Operating Officer for Turnberry Associates. “Since a large percent of Aventura Mall visitors have young children, we feel this is the perfect addition to their shopping experience.”

Aventura Mall’s Rainbow Valley is part of Turnberry for the Arts, a new initiative that seeks to enrich and enlighten patrons’ shopping experience through exposure to the arts. The playground was designed as a site-specific installation by the artists, who worked closely with Turnberry for the Arts in its development. In addition to Rainbow Valley, Turnberry for the Arts will feature a collection of contemporary artwork that will premiere at Aventura Mall in early 2007, showcasing works by renowned artists across various mediums.

“It is our hope that Aventura Mall becomes a destination for visitors to enjoy art by internationally recognized and emerging artists whose works are part of world-class museums and important private collections,” said Jacqueline Fletcher, Director of the Turnberry for the Arts program.

Aventura Mall, the largest super-regional shopping center in South Florida, was recently voted Best Mall for Kids for the second consecutive year by South Florida Parenting magazine. Friends With You was formed in 2002 by Borkson and Sandoval, who take their inspiration from popular culture sources to create work that is universally accessible and sends a positive message to inspire creativity and good will. Borkson and Sandoval have participated in more than 20 exhibitions throughout the United States and around the world. Their interactive wishing well installation, Power Pond is currently on view outside the Museum of Contemporary Art (MOCA) in North Miami, and their 2005 playground installation, Cloud City, was an inaugural exhibition at the museum’s annex, MOCA at Goldman Warehouse in Wynwood during 2005. Among their other works is the Nike Lab commissioned film “Mr. Wizard the Legend of Speed, which was also featured in MOCA’s Optic Nerve film festival in 2005.

Turnberry for the Arts will also include a partnership with MOCA. The museum will bring educational children’s programs, such as its Art Pixie, who teaches children about important modern and contemporary artists in an enriching and fun environment, to Aventura Mall. Turnberry is also sponsoring, for the second consecutive year, the MOCA / Art in America party on December 5, which is a kick-off event for the renowned Art Basel Miami Beach Week.

Founded in 1967, Turnberry Associates has developed more than $7 billion in commercial and residential real estate, including approximately 20 million square feet of retail development. The company built the renowned Aventura Mall in South Florida and Monroeville Mall and South Hills Mall in Pittsburgh and is creating Town Square, a 1.5-million-square-foot super regional lifestyle center on the south end of the Las Vegas Strip. Turnberry’s Destin Commons, the Florida’s Panhandle’s premier open-air super regional lifestyle center is set to undergo a 205,000 square-foot expansion after opening less than three years ago.

For additional information, please call (305) 937-6200 or visit online at www.shopaventuramall.com.

About Aventura Mall
SOUTH FLORIDA’S LARGEST SUPER REGIONAL MALL
Aventura Mall, named “Best Mall” by Latin Trade magazine and “Best Mall for Kids” by South Florida Parenting magazine, is South Florida’s #1 shopping destination among international visitors, and is ranked the 10th largest top-producing mall in the country based on sales per square foot by Women’s Wear Daily. The expansion and repositioning of Aventura Mall doubled its size to 2.4 million square feet in 1997. In 2008, the mall will add a new 167,000-square-foot Nordstrom and an additional 232,000-square-foot wing of new stores and restaurants.

Aventura Mall is anchored by Bloomingdale's, Macy’s, Macy’s Men’s Home Furniture, JCPenney and Sears, plus 250 specialty stores. Fine dining, popular restaurants and a food court with 18 fast food eateries round out the mix. The mall is also home to a 24-screen, 80,000-square-foot AMC Movie Theatre and several full service restaurants including Bella Luna, The Cheesecake Factory, Sushi Siam and Grand Luxe coming Holiday 2006.

Located at 19501 Biscayne Boulevard, the mall is open Monday through Saturday, 10 a.m. to 9:30 p.m., and Sunday, Noon to 8 p.m. For more information call (305) 935-1110. Or visit us online at: www.shopaventuramall.com.


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Contact: Matt Levinson/Linda Villafane
O’Connell & Goldberg, Inc.
(954) 964-9098
mlevinson@oconnellgoldberg.com
lvillafane@oconnellgoldberg.com